BEST RECRUITERS is the largest annual recruitment study in the German-speaking world and this year marked its fourth edition, comparing Germany’s 514 top employers.
The study leads to awards for outstanding recruitment quality among these high-profile employers. To be in the running for these awards, all recruitment activities must exhibit an exceptional level of professionalism. BEST RECRUITERS awards gold, silver and bronze certificates, as well as quality seals.
On the basis of 101 criteria, updated each year to reflect the latest developments in recruitment, employers are assessed in terms of their general online presence, for instance on careers sites, social media channels and jobs portals, the quality and informative value of their online job advertisements, and the way they process applications. Test applications are also used to gain insight into application feedback and the commitment of the HR department.
With its newly designed careers pages optimized for all current browsers and mobile devices, as well as a simplified new application system, SEW-EURODRIVE has not only managed to impress the panel of judges involved in the BEST RECRUITERS study. The user-friendly vacancy search function, which is also supported by smartphones, combined with the option of sending short applications via XING or LinkedIn profiles, has also proved very popular with jobseekers.
The key considerations for creating the new careers pages included functionality, a user-friendly design and, above all, further optimization of information content for applicants. Jobseekers have clearly been impressed by the personalized visuals, audience-specific information and the option of gaining real insight into working at SEW-EURODRIVE via first-hand reports. As a further plus-point, all content pages are directly linked to the relevant job vacancies and contact partners, leaving nothing in the way of making direct contact or submitting an application. Indeed, SEW-EURODRIVE places great emphasis on direct contact for applicants. Quick response times and a personalized, appreciative communication style ensure a highly positive application experience.
The exceptional recruitment quality that SEW-EURODRIVE delivers has now received due recognition – placed first with a gold certificate in the machinery and systems engineering industry, and fourth-placed overall.
This clearly gives us an opportunity to celebrate, and also motivates us to continue along the course we have set and keep improving on our employer branding – both internally and externally.